My Three Words for 2017

In 2006, Chris Brogan started his tradition of selecting three guide words for his year. Since then, he has shared the words with us, as well as his process for using the words well throughout the year. I’ve watched from the sidelines for several years, but I’m stepping up this year.

Here are my three words for 2017:


I will question myself and others. Why am I doing what I’m doing? How can I help others? How can I help myself? How might someone else be able to help me? (Yes, actually asking for help!)

I need to poke into everything. When I am stuck, the question I ask someone else will bring me assistance. When I want to engage someone else, a question to them brings them into a conversation.


I will “get with the plan.” Make the plan. Stick to the plan. Adjust the plan, when needed. Ask what the plan is (another question!). I shouldn’t be spending time on a project without a plan.  I work best when I can get in a groove and let momentum take over. That can’t happen, if I have to stop to figure out next steps constantly.

I also need to know when the plan is to relax. I don’t have to be rigid. Having a plan tells me when I have breathing room and flexibility.


Always be delivering. I need to make things happen. Stop dwelling and mulling and do something. Move. Keep producing. Don’t be afraid of the “send” button. Enjoy the rush.

Sure, things could always be a little better, but I need to publish, send, push, deliver every day.

There they are: question, plan, deliver. The question I ask myself and others allows me to accurately plan the route forward and actually deliver on what I need and what others expect of me. And that will lead me to one of my favorite questions: What’s next?


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